Dial∙a∙Bed, a leader in sleep solutions, began its journey in Durban in October 1996, when the first store opened its doors.
The company launched with a bold marketing move: a two-page ad in the Durban Sunday Tribune, accompanied by a warehouse full of stock and a pioneering proposition – customers could buy the beds either over the phone or in store. This innovative approach set Dial∙a∙Bed apart in a market that was largely traditional at the time.
From the beginning, the company prioritized offering convenient shopping options and simplifying the purchasing process for its customers.
To enhance the shopping experience, Dial∙a∙Bed has introduced comfort testing stations in every store and offers a convenient exchange option, ensuring a risk-free purchasing experience. These initiatives reflected the company’s commitment to customer satisfaction and comfort.
It is a commitment as strong today as it was then. Dial∙a∙Bed is committed to customer satisfaction and quality, offering only the best quality products, each designed to improve sleep. Additionally, Dial-a-Bed prides itself on offering the widest selection in the most locations across the country and at the best prices, as Dial-a-Bed notes: “We have beds to suit every taste and budget.”
As a South African retailer, Dial∙a∙Bed has built a legacy of success over the years, earning the trust of its stakeholders, employees and customers. With a strong focus on innovation and expansion, the company continues to evolve, offering a wide range of products through its numerous stores across the country.
Guided by its core values of comfort, convenience, service and value, the company remains committed to making the bed purchasing process simple and stress-free, helping customers wake up feeling their best.
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