La-Z-Boy Incorporated, the global leader in motion upholstery, has announced a new partnership with leading UK furniture retailer DFS.
Through this exclusive national partnership in the UK and Ireland, DFS will offer a range of reclining sofas in stores and online throughout October.
The products will be manufactured at La-Z-Boy’s factory in Lancashire, UK, and will carry the Made in Britain label. The products are currently available in a variety of fabrics, with leather options to be introduced in the coming months.
DFS is the country’s largest upholstered furniture retailer, with a market share of 36% (Lloyd’s Transaction Data Report, June 2024). DFS designs, sells, manufactures, delivers and provides after-sales services, and operates a network of over 110 stores in the UK and Ireland.
“This partnership marks a new chapter in the brand’s history and represents a significant step forward for La-Z-Boy in Europe and internationally,” said Tristan Pike, General Manager of La-Z-Boy UK.
“By joining forces with DFS, we are creating new opportunities for growth, and our team is excited about the possibilities ahead.”
“Tristan and I are thrilled that DFS is now part of the La-Z-Boy family,” said Rob Sandy, La-Z-Boy’s Chief Brand Officer and Chief Commercial Officer.
“Our brands are closely aligned in our mission to deliver comfortable, high-quality furniture. We believe that together, we will further strengthen the business, expand growth, bring more products into homes, and deliver unparalleled comfort and value to customers.”
“Comfort is at the core of our business, so we are very excited to bring La-Z-Boy to our brand portfolio,” said Nick Smith, CEO of DFS. “It is an important strategic addition that will further enhance our recliner offering, and we are very much looking forward to selling such a popular global brand.”
