In 2016, Rudo Kemp founded Sloom with the goal of finding a better way to make and sell the perfect night’s sleep.
After several years of experience working in graphic design, marketing management, lecturing and the creative space working on brands such as Nivea, Clover, Lays, Lil-lets, Jacobs and Nescafé to name a few, Susan joined forces with her husband Rudo Kemp, founder of Sloom to take the business further.
Her partner, Rudo Kemp, owned a local bed shop, which they and Susan turned into a profitable business in a short period of time. After selling the store, Rudo and Susan worked at Sloom in the evenings and officially launched the brand in 2017.
“Sloom needed a brand and a website that captured the big idea. As the first South African brand to embrace this concept, every idea and aspect had to be thought through. While Rudo had the technical chops to design the product concept and business model, he needed my creativity to create a visually appealing product that could be presented with equally compelling marketing. Whenever I had an hour or two to spare, I would spend it creating ads, social media posts, the website and planning photoshoots. Some evenings I would come home from my day job and help Rudo pack the bases and wrap the front panels that had to be sent to clients the next day. Although Sloom was a one-man operation at the time, some tasks required an extra pair of hands to do the heavy lifting (literally and figuratively),” she laughs.
By the end of 2019, Salloum had reached a stable financial position to support both of them, and Susan left the agency to work alongside Rudo full-time by February 2020.
“I have always loved listening to people’s ideas and helping them implement them in the best possible way. Seeing ideas come to life is one of the greatest things about working in the visual arts.”
Contact: Saloum.
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